Our story
THE ORIGIN OF
SIRA BOUTIQUE HOTEL
Sira Boutique Hotel was officially established in late 2006 by Mr. Suphat Phattaraboonprakob (Lek), a legendary Thai Hair Stylist who is well-known and highly successful in the hair styling business. He has won numerous prestigious awards, including Nation's Championships, the Asian Championship in Kuala Lumpur, Malaysia, and the World Championship in Cannes, France. Currently, Mr. Suphat owns more than 10 branches of hair salons and spas nationwide under the names Hair World and First Spa.
Following his significant success in the hair and spa business, Mr. Suphat decided to pursue a lifelong passion: the hotel industry. Having traveled across every continent and experienced various hotels—each offering different levels of comfort and distinctive styles, with their own unique strengths and weaknesses—he gained valuable insight. After frequent visits to Chiang Mai over the past couple of years, he fell in love with the old town's atmosphere and charm. Without delay, Mr. Suphat began searching for the best location in the heart of Chiang Mai to realize his dream.
LANNA STYLE
SINCE
2006
HEART OF CHIANG MAI
He personally oversaw the entire project, from selecting materials to ensuring every component was perfectly fitted. His vision was to blend the essence of Lanna art with an international style, resulting in a perfectly conceived hotel. This location is not merely accommodation; Mr. Suphat Phattaraboonprakob considers it a marvelous artwork he is proud to present.
THE NAME SIRA
The name Sira comes from his eldest son. Mr. Suphat views this hotel as his first son in the hotel business, built with love. In the near future, more hotels will open nationwide under the Sira Group, all featuring the distinctive style and décor of Sira Boutique Hotel, ensuring a pleasant stay for all esteemed guests.